NEW LDP business offerings
An exclusive audience of 200 of Liverpool’s leading business movers, shakers and decision makers gathered at the city’s Radisson SAS hotel for a launch breakfast hosted by the Liverpool Daily Post Editor Mark Thomas, at which the new products were unveiled. At the same time, across the city region, a major advertising campaign was launched to promote the new portfolio, under the slogan “LDP Business – With us, you’re in business.” The LDP Business portfolio includes:
- A free new glossy 100 page business magazine
- A new, free-to-join club for the city region’s business community
- A major new two day business fair to be staged at the city's Echo Arena
- A fresh new look for the Liverpool Daily Post’s unrivalled in-paper business pages
- A weekly radio programme on CityTalk 105.9FM
The package is the biggest demonstration yet of the Liverpool Daily Post’s commitment to bringing its readership the very best of business coverage, how, when and where they need it. At the heart of the coverage is the title’s award winning business team, now expanded to five journalists, under the experienced leadership of LDP Business Editor Bill Gleeson.
Sara Wilde said “The launch of our LDP Business portfolio once again demonstrates Trinity Mirror’s strategic development from established newspaper publisher to a truly multi media organisation here in the North West. The extended LDP Business portfolio will deliver products and services that fulfil the needs of a contemporary city’s thriving business community”.
Liverpool Daily Post Editor Mark Thomas added: “The Liverpool Daily Post is renowned for the strength and authority of its business coverage. Under the LDP Business brand we are pushing that coverage to a wider audience than ever before. With the expansion of Liverpool’s economy, the business community is crying out for this kind of coverage, and we are uniquely positioned to deliver it.”
THE PRODUCTS:
LDP Business Magazine
The first edition of bi-monthly business magazine LDP Business hits the news stands today. With a circulation of 20,000 across the city centre business district, including a direct mail to Liverpool’s 500 most prominent business men and women, this influential new magazine provides news, major interviews, background articles and analysis of the whole business scene. Issue 1 includes the first major interview with Michael Parker, chairman of the new Liverpool Vision, an in-depth study of the likely impact of European Capital of Culture year on the regional economy, and a 19 page commercial property section.
The LDP Business Club
The LDP Business Club is a free-to-join new club offering the city’s business community an exciting range of special offers, exclusive online articles and archive access, research tools, and access to a series of seminars and networking events in association with its partners the BT Convention Centre.
www.LDPBusiness.co.uk
The Liverpool Daily Post’s new look website is at the cutting edge of digital development, featuring a range of video and audio packages, breaking news, regular FTSE Index updates, and regular webcast stockmarket updates from the city offices of leading wealth fund managers Rensburg Sheppards. Business club members get their own section of the site, with extra articles and features and a digital page-turning version of the LDP Business magazine.
LDP Business Hub
LDP Business will be staging a major business fair in the spectacular surroundings of the city waterfront’s new Echo Arena, on June 17-18, 2008. The fair will include an exhibition featuring stands from the city’s leading businesses, major national and regional business speakers, workshops, seminars and a networking area, making it an essential visit for anyone who does business in the city region.
LDP Business
The Liverpool Daily Post’s weekly business supplement, and its daily business pages, are required reading for anyone who needs to be in the know about the business scene in the Liverpool city region. None of that will change. From now on, however, all our business coverage in the Liverpool Daily Post will appear under the LDP Business brand, and we have taken the opportunity to give our business supplement a makeover, so we will be delivering the same authoritative content, but with a fresh, contemporary new look.
The LDP Business Week
The Liverpool Daily Post’s business team can be heard at 11am every Sunday morning, delivering their own unique insight into the week’s business news, in their new radio programme on CityTalk 105.9FM.
The Liverpool Daily Post portfolio is owned by Trinity Mirror. In the North West and North Wales, Trinity Mirror publishes more than 60 media brands including award-winning newspaper titles such as the Liverpool Daily Post, Liverpool Echo, Welsh Daily Post, Chester Chronicle, Huddersfield Daily Examiner and a variety of weekly titles.
