In the Spotlight: Internationalism in Liverpool Business
Dougal spoke about how Liverpool is once again in the international spotlight and the city is becoming a global brand. The former second city of the Empire is now rightly being recognised for its culture, its creativity, its knowledge sector and its appeal to business and commerce. This year is your best chance to maximise the potential of the Liverpool brand for your business.
Dougal Paver, from the award winning PR and marketing agency, Paver Smith, explored approaches to align your business with the positive global coverage of Liverpool. Strategies to use the success of the European Capital of Culture year to promote, and ultimately, expand your business locally and internationally will be highlighted. He took many questions from the audience.
In-keeping with this topic, we had two fabulous photographic artists exhibiting their work based on Liverpool business or Liverpool Theatre. The 08 businessconnect artistic members we had are Simon Kirwan and Elaine Stapleton, who will be available on the night.
Despite the terrible weather and the following Bank Holiday Friday, we had another excellent 08 businesconnect event. Make sure you come to the next one. Invites will be emailed out soon.
Photographs are now available on Flickr. If you see yourself, please add your name and company to the image for others to view.
