08bc.com helps member fill its business seminar
Matthew Philpott, Business Development Director comments; “At ICE we are constantly pitching for work and searching for new business; it’s the very nature of the creative industry we work in. 08 businessconnect has been an extremely useful source of advice for our team on sourcing new contracts, tender presentation and networking opportunities.”
Earlier this year ICE’s rapidly expanding marketing team also partnered with Business Link to host a series of free Business Breakfast Events to offer marketing support to SME’s in Merseyside. This event was featured on the 08businessconnect.com.
Because 08 businessconnect has a large and established captive audience within the business community throughout Merseyside, using the events page of the website has been a really simple but highly effective means of marketing the event to local businesses - not to mention completely free!
Less than 48 hours after uploading this information on 08 businessconnect, the events were at maximum capacity. This not only saved ICE’s public relations and events team a significant amount of time, it also created real cost savings on not having to advertise or promote the event through other media.
Anna Beaumont, Public Relations Manager for ICE adds; “08 businessconnect’s News and Events pages have repeatedly proved a great place to raise the profile of our company and promote our events, and I can’t think of a more cost-effective way to highlight our successes and share our latest news with Merseyside’s business community. I recommend it highly.”
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