Archive
Every Expert Views article, is archived chronologically here.
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Expert View: Data Back Up in Small Businesses As an IT professional, backing up information is something that I take for granted and had always assumed, perhaps naively, that small businesses do the same. 09 February 2010 -
Expert View: 2010 is the year of Conversion Last year, was the year for learning, dabbling, testing, hoping and trusting online marketing tactics ... This year, 2010 is the year of pay back. This year is about conversion… converting your website traffic into business and putting money in your bank account, says Bryan Adams from Ph Creative. 30 January 2010 -
Expert View: Creatives should be thinking inside the box David Parish gives us his top tips for success in the creative industries. 06 January 2010 -
Expert View: Having a greener Christmas There are many things you can do before, during and after Christmas to make your celebrations greener. From recycling your tree and used batteries to sending e-cards, simple choices you make can save you money and help the planet. Have a look at all the options from Direct.gov 14 December 2009 -
Expert View: 5 top tips to picking the perfect venue As this year draws to a close, hundreds of companies from around the city have started to plan an array of events, whether it be a Christmas do or a corporate night out. Tom Cassidy advises 08 Business Connect members on how to choose the perfect venue… 25 November 2009 -
Expert View: Cut the jargon and IT support does not have to be so complicated Do you know your Kibibyte from your Daemons? Don’t worry if not. Maybe it would have been easier if I said ‘the measure of computer storage or memory capacity equal to 1024 bytes’ and ‘a computer program that runs in the background’… Judith from IT Answers shares her thoughts. 11 November 2009 -
Expert View: There is less to defend and more to steer clear of I prefer to look at how pr and marketing (they can’t be viewed alone) affects mainstream society and how it’s made the world so aspirational. The wannabe phenomenon seems to have almost made aspiration a negative word. You could argue in the consumer world that this can be seen at its most extreme in cars…i.e. why are there so many Ford Fiestas with tinted windows? Also, why are too many people wearing sunglasses in shops and cafes in Liverpool? Exactly who do they think is looking at them? Joel Jelen shares his thoughts. 04 November 2009 -
Expert View: The early bird catches the worm Head of Frontend Development at Mando Group, Jim Savage, explains how, rather than being a distraction in the workplace, Twitter is actually helping him and his team get information at the coalface. Have a look at Jim's quick guide to Twitter.
21 October 2009 -
Expert View: Mixing business and creativity In an increasingly tough marketplace, creative communications and innovation are more important than ever before. No matter what the sector, creativity is crucial to the success of any business wanting to maintain the competitive edge. But as Stuart Jackson, CEO of ICE argues, ensuring the right balance between creative flair and commercial insight could make the difference between success and failure for our clients. 13 October 2009 -
Expert View: Green business ambassadors "In this the Year of the Environment Liverpool Chamber are encouraging companies across the city to sign a green pledge and lead the way by becoming green business ambassadors, sharing best practice. All are actions that most organisations can follow at little cost but with the potential of great savings not just in C02 but also on the bottom line, says Maresa Malloy. Read their top tips on how they are improving their environmental performance. 13 October 2009
